Society thinks of companies like movies: we want them to have a plot and a cast. But do a bold narrative and celebrity players make as much difference as we think? Or is the story in the executive suite a case of "a tale, Told by an idiot, full of sound and fury, Signifying nothing" in the despairing words of Macbeth?
社会往往把企业看作电影：我们希望它们有情节，有演员表。但富有想象力的故事情节和明星阵容起到的作用，真如我们所预期的那样大吗？也许，高管办公室里的故事就像麦克白绝望的独白那样，“是一个愚人所讲的故事，充满着喧哗和骚动，却找不到一点意义”？
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