专栏企业管理

RISK-TAKERS RARELY FIT CORPORATE CULTURE

Last week, I participated in a panel discussion about entrepreneurship with executives from Royal Mail, Eon and Procter & Gamble. Each explained how their company keenly promotes such behaviour, how they encourage their management to think entrepreneurially, and how they embrace risk. Except that I didn't believe a word of it. Their pitches reminded me of the elderly vicar trying to get on down with the kids on the dance floor - somehow embarrassing and deeply ineffective.

It is in the nature of capitalism that, despite all their resources, large corporates cannot replicate what entrepreneurs do. That is why small, founder-run companies tend to be so much more innovative and giant institutional-style companies are at heart conservative.

Over the years various management consultants, academics and authors have made handsome profits by feeding the illusion that "intrapreneurship" is a viable strategy. But mature companies are almost invariably chiefly concerned with protecting what they have rather than pursuing growth at all costs. This innate priority of preservation - which may well be a rational philosophy - militates against the radical moves that can create new opportunities. Which manager really wants to risk their chances of promotion by shaking things up? And, without a champion, who is there to lead the charge into the unknown?

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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