营销

Act fast to exploit a bestseller
营销杜拉拉


中欧国际工商学院市场营销学教授王高、研究助理张锐:《杜拉拉升职记》初版销量不佳,出版社迅速转换策略,在小说畅销后则卖出电视、电影等各种改编版权。

The story. In 2007, the enthusiasm of China’s white-collar workers for novels set in the modern workplace led Beijing Booky Publishing, now CS-Booky, to invite a blogger to turn her writing into a novel. A Story of Lala’s Promotion was published as a fashion novel with a professional workplace angle for female readers.

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