The story. In 2007, the enthusiasm of China’s white-collar workers for novels set in the modern workplace led Beijing Booky Publishing, now CS-Booky, to invite a blogger to turn her writing into a novel. A Story of Lala’s Promotion was published as a fashion novel with a professional workplace angle for female readers.
The initial challenge and strategy. Sales were sluggish and the little-known author, Li Ke, was reluctant to do publicity.
Noting that male readers of the novel said they felt awkward reading it in public because the cover featured a woman’s high-heeled shoe, the publisher recalled unsold copies.
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