Usually when I send one of these articles to my editor at FT Weekend Magazine, I ask for its subject to be made very clear at the beginning. This week, I’m hoping to disguise my topic until I have lured you into at least the second paragraph, because I know what a turn-off it is for many of you, and yet I really, really want you to come to know and love it.
通常情况下，我给《金融时报》周末杂志(FT Weekend Magazine)投稿时，都会要求编辑在文章开头就切入主题。不过这周我想要卖个关子，等到第二段再揭晓答案。这样做是因为我心里明白这次的话题对很多读者来说并不怎么能引起兴趣，可是我还是真心希望大家能够对它有所了解并且爱上它。
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