The US restaurant industry has had a rough start to 2024. Sales and footfall are sliding as customers pull back their spending. Price increases can no longer be relied on to pick up the slack. Starbucks and KFC owner Yum Brands is among the big chains that reported a drop in same-store sales in their most recent quarter. At McDonald’s, growth on the same metric has fallen for four straight quarters.
美国餐饮业在2024年开局艰难。随着消费者缩减支出，销售额和客流量正在下滑。涨价已经无法弥补这一不足。星巴克(Starbucks)和肯德基(KFC)的母公司百胜餐饮集团(Yum Brands)是最近一个季度报告同店销售额下降的大型连锁企业之一。麦当劳(McDonald 's)的同店销售额已连续四个季度下滑。
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