Angry Birds, Call of Duty or online bingo? Whatever your preference, games have become part of many people’s leisure, so it was only a matter of time before someone found a way to transfer it to the world of work. “Gamification is when video games and business have a baby,” says Mario Herger, founder of consultancy Enterprise Gamification. The common definition is “using game design elements and principles in a non-game context”.
你喜欢玩“愤怒的小鸟”(Angry Birds)，“使命召唤”(Call of Duty)，还是在线宾戈游戏？不管你喜欢哪个，游戏已成为许多人休闲生活的一部分，因此人们迟早会找到将游戏转移到工作世界中的方法，这只是时间问题。咨询公司Enterprise Gamification的创始人马里奥•赫杰(Mario Herger)说：“游戏化就是视频游戏与商业结合的产物。”其普遍定义是“在非游戏环境中运用游戏设计元素和原则”。
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