Every January for the past decade I have handed out awards for horrible use of language in business. Usually the task amuses me. This year I have found the sheer weight of euphemism, grammatical infelicity, disingenuity and downright ugliness so lowering I have decided to start the 2016 Golden Flannel Awards with something more uplifting: a prize for clarity.
十年来，每年年初我都会从上一年企业界惊现的胡说八道中评选出个中翘楚。我常常乐此不疲。今年我发现那些委婉语、拧巴话、不知所谓的表达还有赤裸裸的恶心话在水准上普遍很不给力，所以我决定2016年度“金废话奖”(Golden Flannel Awards)要从一个比较来劲的奖项——大白话奖——讲起。
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