In a column in January about the paradox of work, I recalled the immortal Douglas Adams joke about working conditions: the hours are good, but “most of the actual minutes are pretty lousy”. The joke is back already — and generative AI has flipped the script.
Academics at UC Berkeley’s Haas School of Business have been doing ethnographic research into how technology workers are using generative AI. Some will tell you that ethnographic business research is both the worst kind of business research and the worst kind of ethnography, but I admit to a soft spot for this stuff. What the researchers found was the opposite of Adams’ morose Vogon guard: the minutes are amazing but the hours are terrible.
“In micro moments of prompting, iterating and experimenting, people talked about momentum and a sense of expanded capability,” researcher Xingqi Maggie Ye explained. “But when they stepped back and reflected on their broader work experience, a different tone sometimes emerged. They described feeling busier, more stretched, or less able to fully disconnect.”