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Why diversity training does not change behaviour

Last year, Starbucks closed more than 8,000 of its US coffee shops for diversity training after a central Philadelphia store called the police when two black men who were waiting for a friend asked to use the toilet.

Are these short diversity courses worth doing? Not really, according to a new study from that Starbucks branch’s local business school, Wharton. Bursts of diversity training can change attitudes slightly, but don’t really change behaviour.

The effect of diversity training courses is usually difficult to measure because of what researchers call demand or social desirability effects — people give the answers they think are expected or which make them look better.

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