The writer is author of ‘Who Can You Trust?’ and Trust Fellow at Saïd Business School, Oxford
So how do I build or rebuild trust?” It’s a question that leaders often ask me, as if damaged trust in their business or organisation is a physical object that just needs a little tinkering here and there.
But trust is essentially a belief; a confident relationship with the unknown. Trust can’t be “built”. It’s up to others — customers, employers, the public — to give a business their trust. And it’s up to that business to earn it by demonstrating it is trustworthy, not just in capability but also in character.
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