“Exhausted all the time” was how one client described his general disposition to Robert McCabe, a personal trainer in London. This, despite his claims of sleeping well. “His performance in and out of the [fitness] club was suffering,” says Mr McCabe.
After tracking his sleep, the client discovered he was getting fewer than his stated seven hours a night and so he booked a 12-week sleep coaching programme at Equinox, his high-end gym, at a cost of £750.
Through this programme, Mr McCabe helped the client increase his sleep by two hours a night. The effect? As well as feeling rested, he raised the weights in his Turkish Get Up (a kettlebell exercise) from 16kg to 30kg over 12 weeks.
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