A midweek dip in London’s Brixton lido may not be everyone’s idea of relaxation but, for entrepreneur Amelia Torode, it is a luxury.
For 20 years, Ms Torode, a former chief strategy officer, worked at major advertising agencies in London and New York.
In one job, Ms Torode asked to take one day off a week to spend with her son, which was granted. When she moved to another agency she took her four-day week with her, but the “bleed-to-succeed” culture of presenteeism, which she says is endemic in advertising, made it impossible for her to work part-time.
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